Lifestyle and product photography
Documenting real stories, for soulful brands, artists and makers
I seek simplicity in my frames. As cliché as it sounds, less is more in photography too. I team up with creatives, small businesses, and artists to create visual stories that truly resonate.
Oh, hi there
My name is Roxana and I’m a photographer based in London, working closely with small businesses, creatives, and makers since 2021. My work is rooted in simplicity - capturing people, places, and the details that bring stories to life.
When I’m not behind the camera, you’ll usually find me baking sourdough and inviting friends over for coffee and something warm from the oven.
What People Are Saying
“Working with Roxana has been an absolute pleasure, we have connected straight away and have spent half a day shooting some of my work. What I appreciated most is that she’s looking to have a clear understanding, so that she can plan the session accordingly. She’s coming with ideas, but at the same time she’s very good in adapting to your needs on the day and improvise when needed. She’s patient and very natural in what she’s doing. I highly recommend her and I shall work with her again, no doubt.”
— Andra, Sourdough Explained
“I am so delighted with the results from our shoot with Roxana. We worked with her to do the product and lifestyle shots for the launch of our next product and they are PERFECT! I couldn't be happier with how they turned out!
The whole process was very easy and Roxana completely understood the brief without me having to be too specific or micromanage - she completely got the vision and deliver it.
The images were delivered on time and they are perfect. I can't recommend Roxana enough and will definitely use her services again.”
— Isobel, Glow Beauty
Saturday Cafe -
A gathering for Women
Gipsy Hill
South East London
Starting 25th October, I’ll be opening up my home once a month for a small, slow Saturday café morning - a space for women to connect, share, and enjoy a few of life’s good things: coffee, pastries, freshly baked sourdough, and conversation.
Testimonials
“Roxana created this bubble of coziness, enjoyment and overall well being in her home. You go in bare handed and come out fully loaded with bread, smiles, new connections and the sense of a day well spent. It is not just about bread (although there is plenty of that deliciousness too), it is about slow living, togetherness, warmth and laughter. I fully recommend joining (at least one) of Roxana's gatherings. Caution: can cause addiction!
Thank you Roxana, so glad we met ”
Ruxandra, November 2025
“I was thrilled to join Roxana’s first Saturday gathering in her cosy and welcoming home, while meeting new people, tasting delicious morning bakes, drinking some of the best speciality coffee prepared by Roxana, all while sharing our curiosity and passion for sourdough bread. Halfway, we gave our dough some rest and we went for an autumnal wander around the neighbourhood to return home to more treats for lunch. Roxana made sure we all leave home with a beautifully shaped dough for our next day’s bake and plenty of wholesome memories. Thank you, Roxana!.”
Laura, October 2025
“Roxana’s Saturday Cafe was a genuinely grounding experience. From the moment I arrived, her home felt calm and welcoming, made even better by meeting her lovely cat, Snow. I enjoyed learning about sourdough, sharing food and conversation, and connecting with people I’d never met before in a way that felt easy and unforced.I hadn’t gone in with the intention of baking afterwards, yet something shifted during the gathering. Since then, I’ve found myself making bread every Friday, using the process as a way to slow down, be present, and reconnect with myself. What Roxana creates goes far beyond bread. It’s a space for pause, warmth, and gentle transformation. I’m very grateful I went.”
Bianca, November 2025